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This web site gogold.givecorps.com states the following, "Help us extend the lives of children facing cancer with advanced treatments and cures." We noticed that the webpage said " Start a fundraiser to benefit the brave children forced to battle cancer every day." It also said " To raise money for this campaign! Your contribution makes a difference. Help spread the word! 0 towards 100,000. You can help us get more recurring donations by starting a fundraiser! Has already started fundraising for this campaign Start Fundraising Now! A Smarter Donation Page." The header had Go Gold as the highest ranking optimized keyword. It is followed by Athletes Go Gold and Aggies Bleed Maroon and Gold which isn't as ranked as highly as Go Gold.