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This web site cvi.givecorps.com states the following, "A candle loses nothing by lighting another candle." We noticed that the webpage said " The highest form of giving is to provide self sufficiency." It also said " Give the gift of renewed life today! Ronee Silverman, PresidentCEO. Your Note for the Donor Scroll. Honor or remember someone with your gift? Whom do you want to recognize? Your relationship to them. Include a note to the recipient. What would you like the note to say? Where Should We Send the Notification? Armed Forces Americas except Canada." The header had giving as the highest ranking optimized keyword. It is followed by kids, Technology, and children which isn't as ranked as highly as giving. The next words cvi.givecorps.com used was Youth. teens was included but could not be viewed by web crawlers.